What does an SEO Marketing agency do?
Today it is difficult to think about marketing without thinking about SEO Marketing Agency. Although there are still advertising agencies dedicated to traditional marketing, more and more efforts are being made by companies in the digital field.
SEO is a marketing strategy that seeks to increase the organic positioning that a website has within a search engine. Its purpose is to achieve the highest possible ranking after sites that use advertising.
It is important to note that search engine ranking cannot be improved with paid advertising. This positioning is the result of an algorithm that takes into account data such as:
- Organic traffic
- Keyword positioning
- SEO on-page
- Off-page SEO
Why is the service of an SEO Marketing Agency important?
If you have a business, it is very likely that it has a website and that part of the sales strategy or prospecting clients comes from such sites. Here’s where a SEO Marketing Agency is important.
Being part of the vastness of the Internet is not an easy task. There are hundreds and hundreds of websites for any type of business you can imagine. Hence the importance of SEO marketing agency, as it is the most effective way to beat the competition if you take into account that the majority of users click on the first result after the ads.
A study by Domo, “Data never sleeps 7.0”, indicates that about 5 million searches are performed on Google every minute. If you want access to a percentage of these figures, you need to take a look at the metrics that are taken into account to have the website and generate better results.
How to implement SEO?
Optimizing a website is not an easy task, since there are no instructions or series of steps to follow that guarantee success. In fact, one of the peculiarities of SEO is that it is practically impossible to accurately project results.
However, not everything in marketing is numbers or immediate results. The advantages of SEO are, in most cases and depending on the business, much greater than the disadvantages it may have.
SEO can continue to improve as long as there is something on the website that can be optimized, however, there are aspects of the website and its architecture that have more weight and a SEO Marketing Agency can help you with. Some of them are: